Reach costs. You pay the person.
There’s no ad exchange here and no surveillance targeting. Reaching someone is a payment — and it goes straight to them, not a middleman.
Everyone names their price
Each person sets what it costs to reach them. Popular, busy, or guarded people cost more — their attention, their price.
Pay the rails they accept
You don’t pick the currency. Every recipient accepts certain payment rails under the Extro 402 scheme; you settle on one of those.
The money is theirs
The fee lands in the recipient’s wallet. Your spend is income for the people you reach — not margin for a platform.
The result: no race to the bottom on attention, and no spam — because at scale, reaching people who don’t want you is simply expensive.
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